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Cooler Master partners with Sorama for sound design

Eindhoven, The Netherlands - Cooler Master, a renowned developer of cases, power supplies, cooling and peripherals for computers, has entered into a partnership with the Dutch company Sorama to make their products even quieter. In this collaboration the unique Sorama Sound Imaging technology is used, resulting in new insights in the sound design of their products.

Next to styling, “sound design” is taking an increasingly important role in the development of products. Components like fans often produce annoying noise, also - according to a study of the WHO (World Health Organization) - the consequence of prolonged exposure to sound pollution is potentially harmful to humans. Sound pollution is number two on the list of most harmful environmental factors to human health.

Cooler Master chooses to make their products even quieter by working with Sorama’s sound camera, a kind of thermal camera for sound. Sorama's solutions provide unmatched precision, ease of use and accessibility. As a result, Cooler Master obtains unprecedented insights into sound and vibration characteristics of their products, allowing them to further improve and validate their designs. Initial measurements have already been performed, showing the sound characteristics of two power supply fans. Subsequently the entire computer including casing is analysed. Based on these insights improvements for the next generation of products were proposed.

Sorama is a Dutch company based in Eindhoven that provides insights into sound and vibrations with their Sound cameras. The online processing via the Sorama cloud Portal allows for optimal ease of use and technical support. The different types of Sound cameras are obtainable for virtually any company due to the pay-per-use model. By using Sorama sound cameras, insight in sound is within easy reach to any technical designer.

YouTube video: http://youtu.be/JLx9DsNcM6o

Wel-received article by Tweakers.net (Dutch): http://tweakers.net/nieuws/100219/cooler-master-en-nederlands-bedrijf-maken-fans-stiller-dankzij-geluidscamera.html  

CoolerMaster: http://www.coolermaster.com/
Sorama: http://www.sorama.eu/ or follow on Twitter via @Sorama_eu

Full press kit download via WeTransfer: http://we.tl/JOFhx3sXLH